B.A.D Corporation AB is part of the global Cobra Group, who is a global leader in face-to-face marketing. Our primary service is promoting and selling the products and services of our clients and customers.

The Cobra Group has offices in over 20 countries presenting over 1 million 'Human Commercials™' on behalf of our clients every day. Their system is unique, proven and unrivalled. Last year alone, they acquired more than 8 million new customers worldwide creating over $5 billion of new revenue for our clients. They have also educated over 60 million consumers globally using our Human Commercials™ on a range of products and services over the past 12 months.

Client portfolio includes some of the biggest names in financial services, utilities, sports and entertainment, charities, fashion, sportswear and consumer products.

In fact, with clients like: American Express, Austar, Citibank, MBNA, Pizza Hut, Sheraton Hotels, Tele2, Telecom New Zealand, npower and The Carphone Warehouse to name a few. Our marketing expertise helps our clients to quickly and efficiently build traffic and sales.

Whether campaign success is measured as leads generated or sales achieved, our approach to the sales process ensures that our client's investment yields the highest rate of return with the maximum amount of learning.

What makes The Cobra Group and it's Branch Owners different?

• Our global network drives best practice
• Nothing is left to chance
• Our culture fosters superior thinking, work and communication
• We have developed regional centers of excellence
• Our success is measured by the results we generate for our clients
• Superior market cachet and reputation
• We have a common global infrastructure for client management, engagement management, database management, call centre management, training, billing and payables
• We offer proprietary marketing tools such as Human Commercials™ and Granton ValueCards™ to give you a real competitive advantage
• The Cobra Groups client's gain access to recognised industry experts who know how to sell to an increasingly diverse market - both in the UK and overseas
• We are the global leaders in face-to-face marketing

Key specialist divisions within The Cobra Group:

• Allsports Direct (Sports club memberships and fund-raising)
• Appco Direct (Service-based industries such as telecommunications, energy, security, etc)
• Granton Direct (Targeted local area marketing)
• Pro-Sales Direct (Discounted consumable products)
• Support Direct (Professional independent fund-raising in the not-for-profit sector)
• Credico Direct (Specialist financial services group)

The Cobra Group method succeeds because:
We offer value and convenience to customers as well as:

• bringing quality goods and services to the consumer
• guaranteeing genuine discounts and low prices
• having time to answer the customer's questions

For our clients, we deliver truly targeted marketing and:

• provide a dedicated, trained and very professional team
• deliver massive, immediate, localised brand exposure
• create unparalleled impact, in a cost effective manner